Why dark colorways only?

The first drop ships in black, navy, asphalt, and dark heather — every piece dark cotton, every piece with the same white wordmark in the same spot. The constraint isn't 'black' so much as 'no flash.' We're not trying to win attention with color. The wordmark sits in the same place wherever you see it — across a room, in a thumbnail, on a friend — so the signal stays consistent. No bright heathers, no neons, no all-over prints. Dark cotton, white wordmark, top right of the chest. That's the rule.